Copy rewritten to sell in the new market
Marketing & transcreation
Copy that reads as if it were written for this market, not converted into it.
What it is / who it's for
Transcreation isn't translation with better adjectives — it's rewriting your copy to the same brief, in the target language, so it keeps its tone, its rhythm and its reason to persuade. A literal translation of a slogan or ad line can be technically correct and still fall flat, because jokes, rhythm and cultural reference points don't survive a word-for-word crossing. This is a different craft from document translation, and it's priced accordingly.
Who for
- · Marketing and brand teams launching into Norway or an English-speaking market
- · Agencies producing campaign assets in both languages
- · Companies naming products or writing taglines for a new market
Document types
- · Ad copy and campaign lines
- · Product names and taglines
- · Website and landing-page copy
- · Social content
- · Brand guidelines and tone-of-voice documents
Priced above document translation, because rewriting to a brief is a different, heavier craft than converting existing text.
What's included
Included
- · A rewrite to your brief in the target language, not a literal conversion
- · One round of revision against your brief
- · An independent check by a second linguist for tone and meaning
- · Delivery as a formatted document or plain text, your choice
Not included
- · The original creative brief or campaign strategy (send us yours; we work to it)
- · Graphic design or layout of the final asset
kr 1 250
kr 1 000 ex. MVA
Bigger campaign, or an ongoing content pipeline? Get a quote →
One revision round against your brief included · independently checked for tone and meaning · 14-day free correction window.
Process
- 01 Order & send your brief and source copy
- 02 Transcreator assigned who writes into their native language for this market
- 03 Rewritten to the brief, then independently checked against your original meaning and tone
- 04 Delivered, ready to run
Why this needs a specialist
- Persuasion doesn't travel word-for-word — rhythm, humour and cultural reference need to be rebuilt in the target language, not carried across it.
- We ask for your brief, not just your source text, because transcreation is judged against what the copy is meant to do, not just what it says.
- The independent check confirms the rewrite still means what you meant — reassurance built into the process, not a separate revision fee.
Turnaround & pricing detail
| Standard | Express | |
|---|---|---|
| ≤250 words | 24 hours | 8 hours (+50%) |
| ≤500 words | 48 hours | 24 hours (+50%) |
| ≤1 000 words | 3 working days | 48 hours (+50%) |
| ≤2 000 words | 5 working days | 3 working days (+50%) |
Transcreation is timed for the rewrite-and-check cycle, not typing speed — writing to a brief takes longer than converting a sentence, and the independent check adds a second read for tone as well as meaning.
Frequently asked questions
How is this different from a normal translation?
A normal translation carries meaning across languages as closely as possible. Transcreation rewrites the copy to the same brief in the target language, so it keeps its tone and persuasive intent — sometimes that means a very different sentence saying the same thing a different way.
How do I know it still says what we mean, once it's been rewritten?
Send us your brief alongside the source copy. The rewrite is checked by a second linguist against both your original text and your brief, and one round of revision is included if it's not quite right.
Can you name our product, not just translate an existing tagline?
Yes — naming and tagline work fall under this service. Send us the brief and any names already ruled out, and we'll work from there.
Do you handle ongoing campaign work?
For a recurring content pipeline, use the quote route so we can assign the same transcreator across your campaign for a consistent voice.
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